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Theory #2: They Have No Idea What They’re Doing

In reality, a happy customer is an incredible source of word of mouth marketing and a highly valuable asset to the business long after you stop paying your monthly subscription fees. As such, dating businesses during this booming period are afforded the luxury of focusing on shiny new innovative product features and ways to monetize instead.

It could also be in part due to the fact that ghosting is most likely deeply rooted in the human psyche itself. It is certainly no easy feat to rewire the way we think and behave online, and doing so at scale can be detrimental to the fragile ecosystems of millions of users that exist on social platforms like dating apps. However, without needing to delve into a psychological examination of ghosting, recent history tells us that it is, in fact, possible to change human behaviors through deliberate design decisions.

Interestingly, Facebook could be an unlikely source for a solution.

Why Do Gay Men Make Dating So Hard For Themselves?

Whether deliberately or coincidentally, they have recently been equipping themselves with a framework to tackle similar issues, albeit not in the dating space yet. Last week they announced that they have begun assigning Facebook users a reputation score that predicts their trustworthiness on a scale of 0 to 1 in an effort to combat fake news.

The score is one signal among many that the company feeds into more algorithms to help it identify malicious actors - for example, people who flag posts as fake news when actually they simply disagree with the content or publisher in question. This reputation score is essentially holding Facebook users to account for their bad behavior. A ghost-free service would undoubtedly be a huge hit with users, and one that many would surely be willing to pay top dollar for.

While ghosting appears not to be a top priority for dating businesses right now, for the more forward-thinking players in the space this looks to be one area well worth exploring. Providing a solution to it could turn out to be a highly disruptive move for anyone bold enough to tackle it head-on. Follow me on Twitter , LinkedIn or Instagram.

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I am a co-founder of Chappy, a gay dating app for men focused on providing a safe, high-quality platform and tackling discrimination and online hate in the gay community Share to facebook Share to twitter Share to linkedin. It turns out ghosting is not just for Halloween.

Have you ever been on a date with someone and then you never hear from them again? Well, then that would make you the ghost. But like with any magic pill, there are some serious side effects.

Why Do Gay Men Make Dating So Hard For Themselves? | HuffPost

We honestly believe that if you are reading this, you are an adult looking for lasting love. A real, loving relationship based on honesty. That also means along the way to finding that person, you should probably establish those qualities for yourself. Just a simple way of letting them know.

The only exception is after one date.

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But anything beyond that and up to three dates you should send them a text and let them know. See your phone? Use it. The old-fashioned way.

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